T-Bank Debit Card Junior is a free debit bank card for children under 14 years old, which helps
parents to look after their child's expenses, save bonuses for purchases and teach
literacy.
Advantages of the offer:
- A favorable tariff.
- A convenient online questionnaire.
- A convenient personal account and a mobile application.
- Fixed payment for achieving the goal.
Details and Benefits:
- Instant transfers to a child. Commission-free. The child will not be left without money, even if you are not around.
- Free SMS messages about the child's expenses. You can also check expenses and set limits in the app.
- An increase in pocket money. A piggy bank account with an income of up to 7%. Cashback for purchases.
- 0 ₽ for child card service. Get a debit card for yourself along with a child's card. It provides free service if you keep at least 50,000 rubles on your card, deposits, savings accounts and investments. In other cases, 99 rubles per month.
- Cashback in points — up to 30% on special offers from partners, up to 2% for payment in online stores, up to 1% for other purchases, you can spend at the rate of 1 bonus = 1 ₽
- A multifunctional educational application with stories, comics and tests, tasks with encouragement from parents and literacy courses.
- Round-the-clock support.
Target audience:
- Children from 4 to 14 years old, the predominant age is 11-13 years old (40.5%).
- Boys make up 53.5% of the audience, girls 46.5%.
- Active users of the children's mobile application, the overwhelming
majority of users are boys (33.16%) aged 11 and over.
- 79% of parents have one child, 17.5% have two children and almost 3% have three children or
more.
- Family status of the adult audience: 14%-single; 42.5%- married
, two predominant categories.
- Mostly users of the Android operating system.
- Parents of 65% of women and 35% of men are mostly 36-39 years old.
