Peculiarities:
GEO: Russia (by region HERE )
Brand context rules:
- We consider the mention of Alfabank in the request or in the ad text or the name of the bank's product as a brand context. For the brand, the context is banned without clarification.
- Any requests that do not contain "Alfa Bank" and ad texts that do not contain "Alfa Bank" and do not contain the names of Alfa Bank products are considered non-brand context and are allowed.
- No direct context to the website or profile of Alfa Bank. Only showcases and layouts of webmasters are possible, otherwise it will be banned without clarification.
- alfa, alfa bank, alfabank, alfa, alfa bank, alfabank.
- Any mention of the name of Alfa-Bank in various spellings (alpha, alpha bank, alfabank, alfa, alfa bank, alfabank) in headings, text, additional links, displayed URL, in descriptions of additional links, etc. is also prohibited.
It is also prohibited to use the unique names of Alfa-Bank cards "100 days", "card without costs" in headings, text, additional links, displayed URL, in descriptions of additional links, etc., etc.
The system of penalties and bans.
Penalty without saving payment for the affiliate link for the reporting period:
- For using unapproved and prohibited traffic channels
- For using product opening schemes for the purpose of acquiring benefits and not implying further use of the Bank's products. As well as any schemes for financial or bonus motivation of users on the Internet, as well as offline (excluding the loyalty program, cashback and promotional sites, placement on which is agreed by the Bank.
- If the questionnaire is filled with fake data
- If the questionnaire is filled with data without an Agreement on the transfer of personal data, or the offer is sent to the user without an Agreement on the transfer of personal data.
- For the use of domains similar to the domain of Alfa-Bank. The Bank also reserves the right to block domains on behalf of Alfa-Bank without notice.
- For the use of design and corporate identity identical or similar to the Alfa-Bank website (when creating a website, when creating a community or profile on a social network, messengers, video hosting sites, message boards.
Penalty 50% for an affiliate link for the reporting period
- For violation of the rules of the offers
- For posting advertising and information materials not agreed with the Bank in permitted traffic channels
Penalty 10% of the turnover of the affiliate network cabinet in the reporting period
- For the use of call center traffic by an affiliate network. Penalties for using call center traffic from this section do not apply to partner call centers with which a direct agreement has been signed with the Bank. For such partners, all conditions of cooperation, including fines for interruptions in the work of the call center, are regulated by a direct agreement with the Bank. Call center traffic is prohibited for all other partners.
IMPORTANT! The Bank reserves the right to block the webmaster's office without saving payment for the reporting period in case of repeated violation of the offer rules, as well as when the webmaster uses motivated traffic, cookie stafing, when initiating automatic actions of visitors, when using fraudulent schemes to attract traffic, and using other prohibited traffic channels ...
- The webmaster has the right to challenge the ban of the cabinet and the fine if he provides irrefutable evidence of his innocence in support. With an exhaustive argument: unban the cabinet and payments / cancellation of the fine.
- The Bank reserves the right to change these rules at any time and without prior notification.
Exclude traffic types:
- Motivated traffic
- Adult traffic.
- Contextual advertising on the Brand (Attention! The brand name must be added as negative keywords in the campaigns (ads) settings. Displaying ads for keywords containing the brand name is considered the context for the brand.)
- ClickUnder advertising.
- PopUp advertising.
- Rebrokering.
- Call centers, calls and similar forms of communication with clients.
- E-mail marketing (as agreed).
