Tesla is trying to make its flagship duo, consisting of the Model S and Model X, more attractive with a new paint color to boost weakening sales.<\/p>\n
Let’s recall that during the third quarter, global deliveries of the Model S and Model X were down by 14 percent year-over-year at 15,985. The nine-month result for 2023 is also in the red at 45,905 (down 7 percent year-over-year). In its best years, Tesla was selling about 100,000 units a year.<\/p>\n
One of the solutions to make the Model S\/Model X duo more attractive is the addition of new paint colors. In March, the company introduced a new Ultra Red paint color and initially charged $3,000 for it.<\/p>\n
In September, we reported that all optional paint colors became free, while the company applied significant price cuts of $13,500-$18,500, which even allowed one of the Model X versions to qualify for the federal tax credit. There was one price increase for the Model X Plaid earlier this month, but overall, the offer is now pretty good compared to the previous months.<\/p>\n
The latest move is the launch of a new Stealth Grey paint color, which replaces the Midnight Gray. Tesla says that it’s now available for the Model S and Model X in North America and Asia. Interestingly, Europe was not mentioned (despite all the cars coming from the same factory).<\/p>\n
The other paint colors are Pearl White Multi-Coat, Solid Black, Deep Blue Metallic, and Ultra Red.<\/p>\n
The Stealth Grey paint color appears to be one of the most attractive but that’s subjective, of course. It debuted on the Tesla Model 3 Highland version from the Giga Shanghai factory.<\/p>\n
We can currently see many video examples of the Stealth Grey Model 3 (check out the one below), but we have to wait to see whether it will be the exact same color on the Model S\/Model X, or maybe slightly different with the same name.<\/p>\n