A princess is set to ditch her life in the Royal Family to work with her husband, a self-proclaimed shaman that sells "Spirit Optimizer".

Princess Märtha Louise of Norway has formally relinquished her royal roles to focus her efforts on the alternative medicine business she and her shaman spouse operate.

Princess Louise, 51, is said to have been responsible for a popularity tanking of the Norwegian Royal Family following her marriage to Durek Verrett, a Hollywood spiritual guru who claimed his "Spirit Optimizer" helped him overcome Covid-19.

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Opinion polls saw 17% of Norwegians record lower opinions of the Royal Family following the marriage of the pair, who are now set to focus their time fully on their business.

Verrett, a controversial figure in his own right having published a book, Spirit Hacking, claiming cancer was a choice, appears to have the support of his wife, Princess Louise.

The 51-year-old royal claimed that she was "aware of the importance of research-based knowledge" but also felt it important to note that "a warm hand, an acupuncture needle, a crystal" could all form supplements to that.

Princess Louise, who claimed she could speak to angels, will keep her title in accordance with wishes passed down from Norwegian King Harold V.

She had previously lost the "Her Royal Highness" title after beginning work as a clairvoyant in 2002, however later agreed not to use royal titles in her commercial work.

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A joint statement from the Norwegian Royal Family and Princess Louise described their decision, noting that she and the shaman will refrain from engaging in any association with the Royal Family in commercial businesses.

The statement explained: "This is intended to draw a dividing line that more clearly separates commercial activity from the royal house of Norway."

Princess Louise will now separate her personal views with the hopes that others will not have "to answer for them", The Guardian reported.

She added: "I also believe, however, that there are components of a good life and sound physical and mental health that may not be so easy to sum up in a research report."

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