A man has kicked off on social media after a bakery referred to a seasonal gingerbread item as a "person" rather than a man.

Twitter user Bastiat, who is from Florida according to his profile, posted a photo of the festive treat at the counter, which was labelled as a ‘Gingerbread Person’.

The labelling upset the man so much that he took to Twitter to vent about it on December 18.

He wrote: “A Gingerbread PERSON. What is happening to our country?.”

Basiat later revealed it was not him who originally saw the label, but the photo had been sent to a friend.

He wrote: "For anyone curious about how this started, my good friend @JJ_McCullough is known to like gingerbread cookies, and so people are constantly sending him pictures of them.

"We were talking about Christmas traditions and he sent me a picture of one that someone had just sent to him.”

Following his tweet about the “genderless" cookie, Bastiat was hit with a number of comments from other users feeling his complaint was unnecessary.

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One user said: “Imagine being triggered or emasculated at a bakery. Go make a gingerbread man, dude bro man.”

While another said: “Screaming crying and s***ting myself because a bakery used a gender neutral word for the man I wanted in my mouth.”

One simply said: “Eat a cookie and chill out dude.”

Numerous others sent him images of gingerbread with genitals and one even photoshopped gingerbread man on the label.

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Following the outcry from his tweet, Basiat later revealed his tweet saw his impressions for this month were the highest ever with a screenshot of 15.7m.

When he first saw the photo from his friend, Basiat’s “memer senses” were tingling and he looked to create a meme that “some sorta culture warrior crank would get pointlessly upset about” to boost his engagement.

He added: “Culture war meme content is great because it requires almost no thought and yet it typically gets the most engagement.”

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