Winter Wonderland returns to Hyde Park for Christmas 2019

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Christmas markets are opening their doors to festive revellers across the country. To kickstart the season, new data has crowned the UK’s “most popular” Christmas market, based on its photograph opportunities and frequency of shares across social media platform Instagram.

The research was conducted by a team of creative resource experts at Design Bundles, and concluded which markets were celebrated most across social media based on hashtags.

Commenting on the findings, a spokesperson from Design Bundles said: “Social media is such a fundamental aspect of everyday life and the festive season is no exception.

“By sharing these Christmas experiences on social media, people can take inspiration to recreate these festivities at home in a creative and fun way to keep the Yuletide spirit lasting even longer.

“It will be fascinating to see if these hashtags reflect visitor numbers this year.”

But which Christmas market came out on top?

According to the analysis, London’s famous Winter Wonderland was beaten by three other Christmas markets – one of which is running in “virtual” format this year.

The top five “most popular” Christmas markets, based on Instagram hashtags

Manchester Christmas Market

Manchester Christmas market was found to be the top-scoring Christmas market based on the analysis, with 48,300 hashtags to date.

The market runs from November 12 to December 22 and has attracted more than nine million visitors throughout the festive season in years gone by.

Nestled in Piccadilly Gardens, Visit Manchester said in 2021 the markets returned “with a bang”, offering plenty of yuletide bars, craft sellers and a sage with live music.

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Edinburgh Christmas Market

The Scottish capital city’s Christmas offering took second place based on the analysis, with 40,900 hashtags.

Last year it welcomed over two million visitors despite the pandemic.

Spanning six weeks, the market offers ice skating, plenty of seasonal shopping opportunities and the chance to meet Santa himself.

Bath Christmas Market

Unfortunately, Bath’s Christmas Market will not be running this year due to concerns over COVID-19.

However, that didn’t stop it from coming in third place based on the social media analysis with 28,600 hashtags recorded.

In 2021, a virtual event will replace the in-person festivities.

Between Monday, November 1 and Friday, December 31, over 160 artisan makers from the South West and beyond are showcasing their crafts online during this period.

London Winter Wonderland

London’s huge Winter Wonderland, set in the heart of Hyde Park, has returned for 2021 after taking a hiatus in 2020.

The attraction has an Instagram hashtag count of 26,400 and is set to be the longest-running Christmas fair in the UK, opening on November 19 until January 3 2022, providing plenty of time to get Instagram pictures.

Among the many attractions on offer at Winter Wonderland, there is an ice rank, plenty of rides and games, and even live performances including a Christmas circus.

Birmingham Frankfurt Christmas Market

Birmingham’s Frankfurt Christmas market boasts 12,600 Instagram hashtags, the fifth-highest of any Christmas market in the UK.

The Bavarian-style attraction offers German food and drink as well as Germanic stalls, all of which have proved popular for social media sharing.

The market runs between November 4 and December 23.

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