By Brooks Barnes

In another advantage for streaming, films can skip a theatrical release entirely — for the second year in a row — and still be eligible for the Academy Awards, which will next be held on March 27, the Academy of Motion Picture Arts and Sciences said on Thursday.

In making its decision, the organization cited a marketplace “still impacted by the pandemic.” Movie theaters in the United States reopened months ago with limited capacity. Cinemas in some areas of South America, Europe and Asia are closed or have only reopened recently.

Only films that had a previously planned theatrical release are eligible for Oscar consideration under the streaming rule, the academy said. (In other words, no traditional TV movies can enter the fray.)

The academy had previously required at least a perfunctory theatrical release of at least a week in Los Angeles. Netflix, Amazon Studios and other streaming services reluctantly acceded to that rule, which was dropped in April 2020 as the pandemic surged. At the time, the academy said it would restore its theatrical release requirement after cinemas returned to normal operation. On Thursday, the academy indicated that its position was unchanged.

The streaming wars have vastly reshaped the movie industry. Amazon announced on Wednesday its acquisition of Metro-Goldwyn-Mayer, a deal that will bolster its film library for its Prime Video service. And last week, AT&T announced a deal to spin off its WarnerMedia group and combine it with Discovery Inc., a move meant to strengthen WarnerMedia’s struggling HBO Max streaming service and a nascent streaming platform owned by Discovery.

Movies seen primarily on streaming services dominated the most recent Oscars.

Nominations for the 94th Academy Awards will be announced on Feb. 8. The timing of the ceremony was influenced by a number of factors, including a desire to steer clear of other live-television events such as the Winter Olympic Games, which are scheduled to take place in China in February. It has been hard enough for the academy to get people to watch the Oscars telecast without competition: About 10 million people watched the 93rd Academy Awards last month, fewer than half the number a year earlier.

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