During the Covid-19 pandemic, frontliners have been working tirelessly to take care of patients, often risking their own health as well as working extended hours and being apart from their families. In light of this, Sime Darby and Domino’s Pizza have teamed up to show their appreciation to those who place duty above all else with the “Love Our Frontliners” initiative.

“The pandemic has demonstrated the commitment and dedication of our medical frontliners. As a service-driven organisation, Sime Darby Motors is passionate about upholding our core values. We are pleased to partner up with Domino’s, who share our passion. At the heart of it, this collaboration strives to provide relief and comfort to our brave frontliners,” said Jeffrey Gan, managing director of retail and distribution at Sime Darby Motors.

As part of the initiative, Sime Darby Motors will reward chauffeur-driven rides to a few selected frontliners, which will allow them to wind down and enjoy a safe journey to visit and reunite with their loved ones that they haven’t seen in a while.


In addition, the company’s fleet of vehicles from the brands it represents are also used to deliver pizzas prepared by Domino’s, with 4,200 pizza set to be delivered over two weeks. This has already begun on Merdeka Day, with the first delivery of 400 pizzas being sent to the Covid-19 quarantine centre at MAEPS in Serdang as well as other designated hospitals in the Klang Valley.

These include Sungai Buloh Hospital, Hospital Selayang, Hospital Serdang, Hospital Kajang, Hospital Kuala Lumpur, Ampang Hospital, Hospital Canselor, University Malaya Medical Centre, MSU Medical Centre and Hospital Tengku Ampuan Rahimah. Domino’s Pizza is also including an all expenses paid grocery shopping trip to go along with its pizza treat, supported by specially commissioned vehicles from Sime Darby Motors.

“We are grateful to all our frontliners as they stand fearless to save lives and show strong courage to deal with everyday dramas and tragedies. They truly are our heroes. We could not imagine our life without their sacrifice and contribution. We have heard and read stories of their tragedies and triumphs in this fight,” commented Shamsul Amree, CEO of Domino’s Pizza Malaysia.


“As frontliners’ themselves, our abang and kakak Domino’s understand the struggle. We don’t take this responsibility for granted. From one frontliner to another, we appreciate all your hard work and perseverance. Your courage is inspiring to us to keep fighting! Guided by our ‘Count on Domino’s’ promise, we aim to serve the community responsibly while protecting the safety and well-being of all,” he added.

Hygiene and health are the number one priority for Sime Darby Motors and Domino’s Pizza in ensuring that the collaboration is carried out safely and efficiently, with stringent standard operating procedures in place for the end-to-end delivery and food preparation processes.

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