Jaguar reports that its global car sales in the third quarter of 2021 decreased by almost 30% year-over-year to 19,248. The main reason is the semiconductor shortages.

The all-electric Jaguar I-PACE also noted a decrease, by 18% year-over-year to 2,644. That’s a not good news, but on the positive side, the I-PACE share out of the total Jaguar volume increased to 13.7%.

Will the fourth quarter will be better, as it usually was in the past? Well, only time will tell.

Jaguar I-PACE sales – Q3 2021

So far this year, Jaguar sold 7,412 I-PACE, while cumulative results stand at over 48,000.

Jaguar Land Rover results

Jaguar Land Rover (part of Tata) reports that its overall sales decreased in the Q3 2021 by 18.4% to 92,710 due to the global semiconductor shortage, although the order backlog is at a record high level of over 125,000.

Jaguar Land Rover sales in Q3 2021:

  • Jaguar: 19,248 (down 29.6%)
  • Land Rover: 73,462 (down 14.8%)
  • Jaguar Land Rover: 92,710 (down 18.4%)

Unfortunately, the manufacturer does not report its total plug-in car sales, despite having plenty of plug-in hybrid models.

The lineup includes several plug-in hybrid models:

  • Land Rover Range Rover
  • Land Rover Range Rover Sport
  • Land Rover Evoque
  • Land Rover Discovery Sport
  • Land Rover Defender
  • Land Rover Range Rover Velar
  • Jaguar F-PACE
  • Jaguar E-PACE

In the next several years, Jaguar is expected to become a 100% BEV brand. Land Rover probably will offer a mix of BEVs and PHEVs.


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